Marketing is a document that talks about what you sell, and how you reach people that you sell to. You need about 90% mental work to market well.
Here are few things to recognize before marketing:
1. SITUATION ANALYSIS:
You would want to look at what your products and services are, how it effects your customers. Check your strength, those things that gives you an edge, you have to make sure you are with a superior product. And, don't hesitate to look at your weaknesses, many avoids their weaknesses but, weakness is just a lesson learn t out of experience to help you improve. Always see failure as an opportunity to strive positively. Then, ask yourself this question; what am i selling? is it convenient or just products?
For example, an eatery canteen, where you eat your daily food is not just selling food but comfort. i.e, the environment you eat the food is more welcoming than the food you do eat. That is enough click to take you to the pick of your sells life, either selling products or rendering services.
2. Lastly, DESCRIBE YOUR TARGET AUDIENCE:
Please, try to consider the target audience through; AGE, SEX. It is very crucial to take a look at your target audience to avoid wasting your time on never-to-buy customers that may be a nuisance to your LIST-BUILDING. Always remember, CUSTOMERS ARE THE BEST.
Take advantage of this little financial statement below:
"EDUCATION GIVES PEOPLE FALSE CONFIDENT BECAUSE THEY DEPEND ON GETTING JOB. e.g. YOU STUDY ECONOMICS, AND YOU CAN'T EVEN TAKE THE CLASSROOM TO THE STREETS. WE HAVE A YOUTH THAT HAS CERTIFICATES BUT NO SKILLS FOR EMPLOY ABILITY. MOST FIRMS DO NOT FIND THEM EMPLOYABLE"----Kingsley Anyi.
Here are few things to recognize before marketing:
1. SITUATION ANALYSIS:
You would want to look at what your products and services are, how it effects your customers. Check your strength, those things that gives you an edge, you have to make sure you are with a superior product. And, don't hesitate to look at your weaknesses, many avoids their weaknesses but, weakness is just a lesson learn t out of experience to help you improve. Always see failure as an opportunity to strive positively. Then, ask yourself this question; what am i selling? is it convenient or just products?
For example, an eatery canteen, where you eat your daily food is not just selling food but comfort. i.e, the environment you eat the food is more welcoming than the food you do eat. That is enough click to take you to the pick of your sells life, either selling products or rendering services.
2. Lastly, DESCRIBE YOUR TARGET AUDIENCE:
Please, try to consider the target audience through; AGE, SEX. It is very crucial to take a look at your target audience to avoid wasting your time on never-to-buy customers that may be a nuisance to your LIST-BUILDING. Always remember, CUSTOMERS ARE THE BEST.
Take advantage of this little financial statement below:
"EDUCATION GIVES PEOPLE FALSE CONFIDENT BECAUSE THEY DEPEND ON GETTING JOB. e.g. YOU STUDY ECONOMICS, AND YOU CAN'T EVEN TAKE THE CLASSROOM TO THE STREETS. WE HAVE A YOUTH THAT HAS CERTIFICATES BUT NO SKILLS FOR EMPLOY ABILITY. MOST FIRMS DO NOT FIND THEM EMPLOYABLE"----Kingsley Anyi.
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